Industrial design represents the heart and soul of your product. It often is the first and last chance to make a visceral impression in your customer’s mind. Through industrial design you can project sophistication, precision, attention to detail, accuracy, simplicity, mood, persona, belonging, brand identity and more. People are visual evaluators of reality, and how you present your product can make a significant impression on how they arrive at decisions regarding your product and your company.
We understand this and have a great deal of appreciation for the fact that products are not just an agglomeration of chips, wires, plastic, metal and software, but rather expressions of ideas, concepts, sentiments, emotions and connections between people.
Every product we engage with receives this kind of thinking and attention from us. Making it work isn’t enough to make it successful in a market that is increasingly aware of positioning.
Depending on the scale and intent of your project we are able to bring a range of industrial design aspects into our work, including:
- Materials research
- Trends research
- Mood studies
- Concept studies
- 3D CAD industrial design studies
- Rapid manufacturing of proofs of concept
- Brand integration
- UI studies
- Animations and visualization
- Presentations
- Product family studies
- Packaging studies
- Positioning
- Focus groups
- Ergonomics